I was probably three or four – one of my earliest memories.

Most Sundays, our home was the gathering place. Family, friends, church members, and folks from times gone by would come together – not for an event or special occasion, but to celebrate being in faith with each other and the bounty of the universe.

It was a sacred rhythm. The table wasn’t set with formality, but with intention. My daddy, who made a living cooking and supported a household with 10 mouths, would help mama prepare a big kettle of soup – usually vegetable or chili. It was what we had. It could stretch no matter how many who showed up. It always did.

But this Sunday was different.

It happened to be on or near my birthday.

Now, birthdays weren’t usually a big thing in our house, especially when you’re the youngest of eight. I knew they mattered to me, but not much to anyone else. Still, this particular Sunday, my daddy made a cake. An upside-down pineapple cake. It was meant for later, after the crowd went home.

He told me with a warning note, “Don’t say anything. There might not be enough.”

But I was small. And I didn’t listen.

I told my cousins. I told Tony the Tiger. I told everyone. Not out of defiance – out of excitement. Because I didn’t understand proportions. I didn’t understand crowd size. And I definitely didn’t understand why you wouldn’t share something that good.

Even if each of us only got a taste, there was still enough.

And from that memory, I adopted a belief I’ve never shaken.

There’s always enough to share.

This is a thread that runs through how I live, how I lead, and how I build. It’s been translated into one of Blue Heron’s guiding values: Give Freely.

Generosity is Both an Adjective and a Verb

When I started Blue Heron Coaching, I left behind a full team, clear systems, and a well-worn rhythm of how business was “supposed” to work. I didn’t have a polished content calendar or a glossy sales funnel ready to convert.

What I had was experience. Strategy. And a deeply embedded belief that business, at its best, is a generous exchange – of ideas, tools, encouragement, and truth.

When I got clear on who I wanted to serve, it wasn’t about demographics or segments – it was about alignment.

Purpose-driven founders? Yes! These are my people.

These are the folks I want to spend time with, invest in, build alongside. And if that’s who I serve, then the work has to be designed for them.

So I asked: “How do I best serve?”

What about the ones just starting out – the ones who hesitate to spend, but might need support the most? That’s why I built a full suite of free resources. Not as a funnel. As a gift. Because that’s what I would’ve needed and I believe access should never be a barrier to momentum.

What about the people who come to me, and it’s just not the right fit? That’s where the bench comes in. A network of generous, skilled collaborators I trust completely. If I can’t help, I can point you to someone who can. These are the kind of relationships you don’t put on a price tag – they just keep giving, often in ways you don’t even see coming. That’s generosity in action.

And then there’s the magic that happens when generosity meets structure – when mindset resources sit right alongside launch tools. When strategic coaching is paired with tailored flywheels. When we stop treating success like a solo mission.

Because the real value of this work doesn’t come from holding back.
It comes from the generous synchronicity of people and ideas moving in alignment – together.

Leading with Values

And just to be clear. Generosity isn’t about burning out or overgiving to prove your heart’s in the right place. It’s not about saying “yes” to everything or pretending boundaries aren’t sacred.

But it is about understanding that what you give often comes back – not always immediately, not always in kind, but always in momentum, trust, and community.

This belief runs deep at Blue Heron. It’s why we lead with values. It’s why we don’t sell for the sake of selling. And it’s why we create space for people to build the businesses they were meant to lead – not just the ones they think they’re allowed to.

Leading with values requires more than just naming them.
It shows up in how we do business, how we share what we know, and how we create access. And in today’s world, that kind of generosity isn’t just appreciated – it’s becoming essential.

But leading with values also means paying attention to how the world works, and choosing to do it differently.

Because generosity doesn’t just live inside our intentions. It lives in our actions. In the way we design our offers, open our doors, and show up in a world that often defaults to “prove it first.”

Scarcity Says “Prove It.” Generosity Says “Welcome In.”

We’ve all felt it – that moment when we want to learn more, explore an idea, or read something meaningful, and instead, we hit a wall.

“Enter your email to continue.”
“Subscribe first.”
“Prove you’re worth our insight.”

That’s scarcity at work.
It puts the burden on the visitor to earn access, instead of inviting them into something meaningful.

At Blue Heron, we ask for contact information before giving access to our Resource Library – not to withhold value, but to offer it responsibly. These resources are free for personal, non-commercial use, and we want to be clear about what comes with that access. Our system also collects a phone number and includes a note that you may receive an occasional text from us because we believe openness builds trust.

In building Blue Heron, I’ve chosen to make generosity a core operating principle. That’s why our Resource Library exists. That’s why referrals flow freely. That’s why collaboration, not competition, is baked into how we grow.

Because I’ve seen what happens when you stop guarding your tools like secrets.

When you give insight freely, momentum builds.
When you extend support without gatekeeping, confidence rises.
When you trust your people, they stop waiting for permission – and start taking action.

Generosity boomerangs.
It doesn’t drain – it drives.
Like a flywheel, it gains speed the more you give it something to push against.

What If There Really Is Enough?

If I’ve learned anything since that pineapple cake, it’s this.
Abundance thinking is an act of radical defiance for many entrepreneurs. There never seems to be enough. Enough time. Enough hours. Enough resources. Generosity becomes the permission slip – the thing that lets us slide into abundance thinking, even when scarcity feels more familiar.

It’s what lets us collaborate instead of compete.
It’s what gives us the courage to offer support without a credit card.
It’s what makes room for others to thrive because their success doesn’t threaten ours.

As you plan your day, ask yourself this. What’s one generous act you can offer to start your own flywheel in motion?

Because once you begin, it builds.
One generous choice turns into another – and before you know it, you’re moving with momentum.
That’s the power of generosity.
It grows as it goes.

#SoarAboveAchieveBeyond