It’s so interesting, this thing called creativity. You can’t fill a wheelbarrow with it, yet it’s as real as anything else we use to build. Companies and organizations spend enormous energy recruiting people who have it. Schools design entire programs around how to spark it in students. There are shelves of books and a steady stream of online resources promising to help us unlock it. And yet, when it comes down to it, creativity often lives or dies in one simple place: what you believe about yourself.

If you believe you are creative, you’ll find ways to act on that belief. If you believe you are not, you’ll quietly close the door before you’ve even tried. Henry Ford’s quote still holds true:

“Whether you think you can, or you think you can’t — you’re right.”

This belief matters more than we sometimes realize. To dismiss yourself as “not creative” might feel harmless, but it comes at a cost. Creativity is the foundation of problem solving, adaptation, and innovation. To say you don’t have it is to outsource your own agency. It’s to assume someone else will fix what’s broken, design what’s new, or figure out how to recover when the plan collapses. And in today’s world, where change is constant and resilience is the real currency, that’s a dangerous bet to make.

I can’t help myself when I run into things that are broken. My mind immediately starts turning the pieces around, looking for a better way. I don’t sit down with a grand design in hand. I notice the knots and kinks in the flow and set out to unravel them. That’s how most of my work has come to life — by seeing where something is out of sync and working it loose until a new rhythm emerges. That’s creativity in its simplest form. It doesn’t require an art degree or a special label. It only requires the willingness to believe that something new is possible, and that you might be the one to bring it into being.

This matters in business, too. What happens when your first offer doesn’t land? (And for most of us, it won’t.) What do you do when the audience doesn’t respond the way you expected, or when the shiny new plan doesn’t produce results? If you lack belief in your own creativity, you may freeze, retreat, or double down on what isn’t working. But if you trust that you can create, you pivot. You iterate. You try again. You build the next thing. That is the muscle of creativity in motion.

So, how do you put this into practice? We’ve been working on a way to support you in your creative efforts by building our first AI TeamMates^™. We’ve created Sage, a Learning Officer, and Indigo, a Strategy Officer. They are designed to think with you, challenging assumptions, suggesting new angles to problems. They’re like a partner in the creative process, designed to help you bring new things into being. Sage helps you understand how mindset and identity impact your creativity, while Indigo finds new strategies for you to make progress.

We’re in the final stages of testing and shaping them, and we’d love for you to join us. If you’re ready to trust in your own creative potential and see what’s possible, reach out to try working with Sage or Indigo. Your conversation and your experience would be valuable in making them the best they can be.

In the end, creativity is not something we measure in outputs or artistic flair. It’s not about whether you paint or design or write. It’s about how you approach the broken, the uncertain, the untested. It’s about whether you believe you have the agency to shape what comes next. And the truth is everyone does. The only question is whether you believe it enough to begin.

#FlyAboveSoarBeyond