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About
Our Compass
I’m Rebecca, founder of Blue Heron Coaching, and I started this business because I’ve been there. I know what it feels like to have your work disappear, and realize it was never really yours to begin with. I also know the moment that comes after. The one where you decide you’re done pouring your energy into someone else’s vision, and ready to invest it in your own.
Blue Heron Coaching was born out of that moment. It’s where I bring together decades of operational expertise, strategic clarity, and lived experience to help others create businesses that are aligned, sustainable, and real.
That moment taught me something I’ve never forgotten. The work we do should be ours – shaped by our own values, fueled by our own vision. That became the compass for everything we do here.
Who We Work With
We work with people who are ready to create something of their own, especially those in the early stages of building, pivoting, or rebuilding.
Our clients are often service-based founders, coaches, creatives, lightworkers, or skilled professionals with a calling they can no longer ignore. They might come from blue-collar backgrounds, corporate roles, or soul-centered paths – but what they all share is a desire to make a difference while becoming who they were born to be. They’re here to build something aligned, lasting, and truly theirs.
How We Work
Blue Heron Coaching is a hands-on, sleeves-rolled-up kind of business. We’re in the work with you—thinking alongside you, building beside you, and caring as deeply about your success as you do. We blend strategic guidance, our tech, backend operational setup, and mindset support to help you launch with clarity and grow with confidence. Our Business Launch Lab meets you where you are whether you’re in a Done-For-You engagement or working through the Do-It-Yourself path with us right along beside you.
The Success Network picks up where the Launch Lab leaves off, offering ongoing technical support, evolving tools, expert guidance, and connection to a growing ecosystem of purpose-led entrepreneurs. It’s how we help you sustain momentum, adapt as you grow, and stay aligned through every next step.
Why Blue Heron
The Blue Heron is a symbol of quiet strength and focused adaptability. It thrives in fresh, brackish, or salt water, shifting with its environment while staying true to its nature. It waits in a stand of stillness. It doesn’t rush. It simply knows when to move.
That’s the energy we bring to this work – grounded, flexible, intentional. We help you build a business that fits you, so you have the freedom, clarity, and lift to rise above and achieve beyond.